Nicotine Can Really Cost You

Nicotine products are designed to keep people buying, using, and coming back for more. Companies spend heavily to market these products, including nearly $800,000 every day in Tennessee alone. At the same time, many modern vapes and pouches contain more nicotine than people realize, making it easier to become addicted and harder to quit.

That can affect more than your health. Nicotine can take money away from things you actually want, add stress when cravings hit, and create waste that affects the environment. The facts below show how quickly the cost can add up.

In the last five years, the average nicotine strength in vaping pods sold in the U.S. has tripled.

Most modern nicotine products actually contain more nicotine than cigarettes.

Vaping just one device a week can cost more than $1,000 a year.

Around 127 million vape devices go to the landfill every year.

Each one contains a lithium-ion battery, electronic circuitry, and residual nicotine/e-liquid.

Exposing dogs, cats and other pets to secondhand smoke, residue, and vape aerosol can cause respiratory disease, even cancer.

Over 60% of youth tobacco users reported wanting to quit or attempting to quit in the past year.

Trap or Truth?

There are a lot of mixed messages when it comes to vaping and nicotine. You deserve to know the truth so you can make choices that protect what matters to you.

Swipe to begin the game, then swipe left for Trap or right for Truth.

Trap or Truth?

There are a lot of mixed messages when it comes to vaping and nicotine. You deserve to know the truth so you can make choices that protect what matters to you.

Swipe to begin the game, then swipe left for Trap or right for Truth.

Trap or Truth?

If vaping helps you calm down, it’s good for your mental health.

You got it!

Nicotine may feel like it helps, but it can affect your developing brain in ways that make stress harder to manage over time.

The more nicotine you use, the more you have to use to achieve that feeling of calmness, and the overwhelming need to vape becomes its own source of stress.

Not quite...

Nicotine may feel like it helps, but it can affect your developing brain in ways that make stress harder to manage over time.

The more nicotine you use, the more you have to use to achieve that feeling of calmness, and the overwhelming need to vape becomes its own source of stress.

Trap or Truth?

The tobacco industry spends nearly $800,000 a day marketing their products in Tennessee.

Not quite...

A lot of money is spent trying to keep nicotine products visible and hard to ignore.

The vaping industry uses marketing to get people’s attention, bring in new users, and keep current users buying more.

You got it!

A lot of money is spent trying to keep nicotine products visible and hard to ignore.

The vaping industry uses marketing to get people’s attention, bring in new users, and keep current users buying more.

Trap or Truth?

Nicotine is harmless to the developing teenage brain.

You got it!

Nicotine can interfere with brain development during adolescence.

It affects areas responsible for attention, learning, memory, and self-control. Because their brains are still developing, teens can more quickly become addicted to nicotine than adults.

Not quite...

Nicotine can interfere with brain development during adolescence.

It affects areas responsible for attention, learning, memory, and self-control. Because their brains are still developing, teens can more quickly become addicted to nicotine than adults.

Trap or Truth?

Today’s nicotine products contain less nicotine than cigarettes.

You got it!

Most modern nicotine products actually contain more nicotine than cigarettes.

Smokeless tobacco and vapes contain, on average, a much higher concentration of nicotine than cigarettes — and they pack more nicotine into a smaller size. The largest devices have the same nicotine content as 166 cigarettes.

Not quite...

Most modern nicotine products actually contain more nicotine than cigarettes.

Smokeless tobacco and vapes contain, on average, a much higher concentration of nicotine than cigarettes — and they pack more nicotine into a smaller size. The largest devices have the same nicotine content as 166 cigarettes.

Trap or Truth?

Tobacco retailers are often more common in neighborhoods with more minority and low-income residents.

Not quite...

If nicotine products seem like they are everywhere in your neighborhood, that may not be an accident.

Companies often make these products more visible and easier to buy in communities with more minority and low-income residents, creating more pressure to use them.

You got it!

If nicotine products seem like they are everywhere in your neighborhood, that may not be an accident.

Companies often make these products more visible and easier to buy in communities with more minority and low-income residents, creating more pressure to use them.

Trap or Truth?

The tobacco industry no longer markets its products to young people.

You got it!

Nicotine companies benefit when people start young and keep buying.

That is why so many products are designed to get teens’ attention, from fruity flavors to “smart” vapes with screens. Research also shows that 88% of online e-cigarette stores may be breaking rules meant to stop underage sales.

Not quite...

Nicotine companies benefit when people start young and keep buying.

That is why so many products are designed to get teens’ attention, from fruity flavors to “smart” vapes with screens. Research also shows that 88% of online e-cigarette stores may be breaking rules meant to stop underage sales.

Trap or Truth?

It’s OK to throw away a used disposable vape because it was designed to go in the trash.

You got it!

Disposable vapes become electronic waste.

Each one can contain a battery, metal, plastic, circuitry, and leftover nicotine liquid. Around 127 million vape devices are thrown away each year, which can add harmful waste to the environment.

Not quite...

Disposable vapes become electronic waste.

Each one can contain a battery, metal, plastic, circuitry, and leftover nicotine liquid. Around 127 million vape devices are thrown away each year, which can add harmful waste to the environment.

Thanks for playing!

Now that you know how to spot a trap, think about what nicotine could cost you personally. Explore how it can affect the things you care about most, like your goals, relationships, and money.

What could nicotine cost you?

Take the Next Step

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