Protect Your Potential

You have plans, passions, and a future worth protecting. Nicotine doesn’t get to decide what comes next.

Trap or Truth?

There’s a lot of noise out there about vaping and nicotine. You deserve to know what’s really going on so you can make choices that protect what matters to you.

Swipe to begin the game, then swipe left for Trap or right for Truth.

Trap or Truth?

There’s a lot of noise out there about vaping and nicotine. You deserve to know what’s really going on so you can make choices that protect what matters to you.

Swipe to begin the game, then swipe left for Trap or right for Truth.

Trap or Truth?

Vaping is not as bad for you as cigarette smoking.

You got it!

Vaping is not the same as smoking, but it’s still not healthy.

E-cigarettes almost always contain nicotine as well as harmful substances, trace metals and other toxins.

Not quite...

Vaping is not the same as smoking, but it’s still not healthy.

E-cigarettes almost always contain nicotine as well as harmful substances, trace metals and other toxins.

Trap or Truth?

There’s nicotine in almost every e-cigarette product, including disposable vapes.

Not quite...

While nicotine-free vapes do exist, more than 99% of products sold from leading brands contain nicotine — and lots of it.

For example, one large Geek Bar Pulse with standard strength has the same amount of nicotine as 75 cigarettes.

You got it!

While nicotine-free vapes do exist, more than 99% of products sold from leading brands contain nicotine — and lots of it.

For example, one large Geek Bar Pulse with standard strength has the same amount of nicotine as 75 cigarettes.

Trap or Truth?

Smaller vape pods mean less nicotine.

You got it!

The size of the vape doesn’t tell you how strong the liquid is.

In the last five years, the average nicotine concentration in vaping pods sold in the U.S. has tripled, making vaping much more addictive.

Not quite...

The size of the vape doesn’t tell you how strong the liquid is.

In the last five years, the average nicotine concentration in vaping pods sold in the U.S. has tripled, making vaping much more addictive.

Trap or Truth?

Nicotine companies work hard to sell their products by intentionally targeting customers with splashy advertising.

Not quite...

The tobacco industry spends nearly $800,000 per day marketing their products in Tennessee alone.

Globally, companies spend hundreds of millions of dollars on websites, ads and sponsorships because they know they will make back that money and much more.

You got it!

The tobacco industry spends nearly $800,000 per day marketing their products in Tennessee alone.

Globally, companies spend hundreds of millions of dollars on websites, ads and sponsorships because they know they will make back that money and much more.

Trap or Truth?

One good thing about vaping is that there’s no second-hand smoke.

You got it!

The smell may fade, but harmful particles from e-cigarettes can stay in the air.

E-cigarette aerosol can leave behind nicotine, tiny particles, metals, and other chemicals that may affect indoor air quality and health. Some of these substances have been linked to respiratory and heart disease and cancer.

Not quite...

The smell may fade, but harmful particles from e-cigarettes can stay in the air.

E-cigarette aerosol can leave behind nicotine, tiny particles, metals, and other chemicals that may affect indoor air quality and health. Some of these substances have been linked to respiratory and heart disease and cancer.

Trap or Truth?

Using nicotine physically changes your brain.

Not quite...

With smoking or vaping, nicotine can quickly reach your brain.

It travels from your lungs to your bloodstream to your brain, where it triggers dopamine, a chemical tied to pleasure and motivation. Over time, your brain can start to crave nicotine, making you feel irritable, restless, or unfocused without it. That cycle is nicotine addiction.

You got it!

With smoking or vaping, nicotine can quickly reach your brain.

It travels from your lungs to your bloodstream to your brain, where it triggers dopamine, a chemical tied to pleasure and motivation. Over time, your brain can start to crave nicotine, making you feel irritable, restless, or unfocused without it. That cycle is nicotine addiction.

Trap or Truth?

The majority of e-cigarettes are illegal and don’t have FDA authorization.

Not quite...

Online vape stores are supposed to keep teens from buying nicotine products, but many don’t follow the rules.

That puts young people at risk, especially with flavored vapes, “smart” vapes, and nicotine pouches designed to get attention.

You got it!

Online vape stores are supposed to keep teens from buying nicotine products, but many don’t follow the rules.

That puts young people at risk, especially with flavored vapes, “smart” vapes, and nicotine pouches designed to get attention.

Thanks for playing!

Vaping and nicotine come with a lot of mixed messages. Now that you’ve spotted the traps, take a closer look at the facts that can help you make your own choice.

See the Facts

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